Imagine that ABC Company, a medium-sized business-to-business manufacturing company in the United States, has hired your team as consultants to help the company develop and implement social initiatives.
Your team has decided that the best starting point will be to benchmark practices employed by well-known publicly held organizations and use that information to help ABC company articulate its position regarding corporate social responsibility and ensure its marketing and environmental approaches are consistent with that position.
Select and research a well-known publicly held manufacturing organization. Some examples include the following:
Procter and Gamble
Johnson and Johnson
Identify the following for the selected organization:
The corporate social responsibility (CSR) values
The CSR model (economic, philanthropic, social web, integrative) most closely associated with the values The benefits and drawbacks of the organization’s CSR initiatives
Marketing values and examples of ethical and unethical means the company could use to influence people through advertising—including ethical and unethical target markets
Product safety guidelines employed by the company
Marketing methods that promote sustainability
Environmental values and whether they are in the market, regulatory, or sustainability category
Methods used by the company to protect the environment—including green initiatives, guidelines for green products, and animal treatment guidelines
Determine which of the four primary models of CSR would be most applicable and beneficial to ABC Company and explain the reasons behind the selection.
Write a CSR statement for ABC Company based on the model selected. Provide examples from the team’s research to support your approach.
Recommend marketing and environmental sustainability values ABC Company should adopt that will align with its CSR policy. Provide examples from the team’s research to support your approach.
Compile the information and your team’s recommendations into a Microsoft® PowerPoint® presentation to be delivered to ABC Company’s leadership team. Justify your recommendations with examples from the team’s research.
Include the following in your presentation:
15 to 20 slides
Detailed speaker notes with supporting information
At least four reference citations
Format your presentation consistent with APA guidelines.